The release of FIFA 07 on the Xbox 360 videogame and entertainment system heralds the start of the next generation of football gaming.

The players in FIFA 07 now include ’football brains’ never before seen in a video game – and we’ve given them a brand new ball to play with. For the first time ever the ball is alive with its own independent physics, resulting in truly unpredictable gameplay.

FIFA 07 on the Xbox 360 system moves away from the traditional animation-based game engine and now enables raw physics and data to drive the action, creating true-to-life movement and stunning visuals never before seen in a football game. Player characteristics are based on brand-new traits and twice the number of attributes, so you won’t see two players moving in exactly the same way. Instead they look and behave like the athletes we see gracing the pitch week-in, week-out.

This vast wealth of data gives you the power to make real tactical decisions when managing your players. Track your player performance and scrutinise every event via a wealth of stats to aid your half-time decision making. Up to now you’ve substituted players because they’ve run out of gas – in FIFA 07 you’ll be able to measure their performance on the pitch before deciding whether to haul them off or give them time to prove their worth.

FIFA 07 on Xbox 360 also includes comprehensive online features that keep you up to date with the world of football. Choose your favourite club and get the latest information, including results and breaking news as it happens.

Easy to use, difficult to master – this is the season for the evolution of the world’s greatest sport for gamers everywhere.